Our founder, Krisz, spent 8+ years running Google Ads campaigns and helping clients grow through Google Ads. Over the years, one challenge kept coming up: businesses wanted to understand not just their own ads, but what competitors were doing too.

Finding a clear answer turned out to be much harder than expected. Existing tools only showed parts of the picture, leaving agencies and marketers without the visibility they needed to improve client performance and uncover opportunities faster.

So Krisz built an internal tool to recreate paid search experiences across different locations, devices, and times. He later teamed up with Zsolt and Adam to turn an internal solution into a platform that helps agencies improve campaign performance with actionable search data.