How Locals Talk increased audit-to-signups by 22% using Adkex

About Locals Talk

Locals Talk is a data-driven marketing consultancy based in London that delivers the strategic advertising management and search optimisation businesses need to scale profitably without the overhead of a full in-house marketing department. Led by specialists in quantitative research and digital strategy, they’ve managed paid and organic campaigns across 40+ brands in e-commerce, professional services, construction, finance and B2B sectors, delivering measurable growth through a combination of rigorous analytics and rapid implementation cycles that quickly identify what works and scale it accordingly.

The challenge

Before using Adkex, Locals Talk’s standard audit approach focused mainly on internal account performance.

This included identifying issues like drops in traffic quality, declining conversion rates etc. and they used past auction insights to highlight competitor activity, with recommendations based on experience and best practices. 

Overall, it was strong analysis, but largely based on historical data rather than what was happening in real time or missed opportunity.

The solution

With Adkex, their audits became much more real and visual.

Instead of just looking at internal data, they could show exactly what competitors were doing, the ads they were running, the keywords they were bidding on, how they were positioning themselves, and what their landing pages looked like. They could also highlight where they weren’t showing up at all. The audits showed what was happening right now, which created a sense of urgency.

For example, instead of just saying a competitor was outranking them 70% of the time, they could actually show the exact ads, messaging, and offers customers were seeing instead. 

It shifted the conversation from numbers to what’s actually happening: not just “you’re losing auctions”, but “this is what your customers are seeing instead of you every day.